It Started in 2006
The Story Behind
Florida's Trusted Voice
For nearly 20 years, we've been connecting West & Central Floridians with the stories, resources, and experiences that matter most.
Our Mission
Authentic Stories. Trusted Voices. Engaged Communities.
We believe in the power of human-created stories to inform, inspire, and connect communities. Everything we publish is crafted by real people, professional award-winning story tellers, and local experts who live and love the places and subjects they cover.
Human-Created Content
No algorithms. No AI-generated content. Just real stories from real people about real Florida. Every word is researched, fact-checked, and written with integrity.
Award-Winning Journalism
Our team brings decades of experience from TV newsrooms, AP, USA Today, and magazine publishing. We've earned recognition from the Florida Magazine Association for editorial excellence.
Community First
We don't just cover Florida—we live here, raise our families here, and participate in the communities we serve. Our writers are your neighbors.
Our Journey
From One Magazine to Eight Publications
What started as a single print magazine in 2006 has grown into a trusted media network reaching millions of readers across Florida and beyond.
2006
It Started With Tampa Bay Parenting
In 2006, Tampa Bay Parenting Magazine launched with a simple mission: give local families a trusted resource for parenting advice, local stories, and guides to schools, camps, and family-friendly activities.
What began as a monthly print magazine has evolved into a comprehensive multi-platform publication serving 200,000+ monthly engaged readers with print, digital, newsletters, and social media.
For nearly two decades, Tampa Bay Parenting has been the go-to voice for Tampa, St. Pete, Clearwater, and surrounding communities.
2007
Orlando Date Night Guide Launches
Launched in October 2007, Orlando Date Night Guide became the ultimate resource for couples in Central Florida (and beyond) by curating the best restaurants, activities, and local experiences that make Orlando special.
Hundreds of thousands of monthly readers trust Orlando Date Night Guide to discover unique date nights, hidden gems, and romantic experiences across the Orlando area.
From theme parks to intimate dining, weekend getaways to cultural events, Orlando Date Night Guide inspires couples to explore and connect.
2017
Tampa Bay Date Night Guide Launches
We expanded the Date Night Guide concept to Tampa Bay, helping couples discover the best restaurants, bars, cultural experiences, and romantic activities across the region. With 45,000+ monthly page views, it's become Tampa Bay's trusted date night companion.
2020
Hooray Media Is Born
Right before the start of COVID, we acquired the Date Night Guide portfolio and united our publications under a new brand: Hooray Media. The name captures our enthusiasm for Florida life and our commitment to celebrating the people, places, and experiences that make our communities special.
Our mission remains the same: deliver authentic, high-quality journalism that connects, informs, and inspires Florida communities.
2023
Orlando Parenting Magazine Debuts
Building on nearly two decades of success with Tampa Bay Parenting, we brought professional family journalism to Central Florida. Orlando Parenting quickly grew to 150,000+ monthly readers with bi-monthly print and daily digital content covering everything from education guides to local family activities.
2025
Savor Tampa Bay & Savor Orlando Launch
Recognizing Tampa Bay and Orlando's incredible food scenes, we launched Savor—insider's guides to the region's vibrant culinary, beverage, and lifestyle culture. From farm-to-table restaurants to craft cocktail bars, food festivals to chef profiles, Savor celebrates the flavors that make Florida unique.
2025
Kids in the Car Podcast Launches
Launching late fall 2025, we expand into audio storytelling with Kids in the Car Podcast—authentic conversations about the joys, challenges, and hilarious moments of parenting. Real parents sharing real stories while navigating Florida life with kids in tow.
Our Portfolio
8 Trusted Publications Across Florida
From parenting to date nights, food to family events—we've built Florida's most trusted portfolio of community-focused publications.
Looking Ahead
Where We're Going
Our commitment remains the same: deliver authentic, high-quality journalism that connects, informs, and inspires Florida communities.
Deepening Community Connections
We're expanding our event presence—from the Back to School Fair (7,000-10,000 attendees annually) to new community gatherings, partnerships with local businesses, and face-to-face experiences that bring families together.
We're exploring new Florida markets where families need trusted local voices. Our proven model of print + digital + events + social media creates lasting community impact.
Championing Human-Created Journalism
In an era of AI-generated content, we're doubling down on real journalism by real people. Our award-winning team of journalists, writers, and photographers will continue to deliver authentic stories that algorithms can't replicate.
Quality over quantity. Authenticity over automation. Community over clicks. These principles guide everything we create.
The Future Is Bright
From one magazine in 2006 to eight publications reaching 750,000+ readers today—our growth reflects the trust Florida families place in us. We're honored to be part of your daily lives, and we're excited about the stories yet to be told.
Here's to the next 20 years of celebrating Florida life. 🎉
